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BTA launches AI-based service in the Baltic States

19 Mar 2021
All news

BTA launches AI-based service in the Baltic States

19 Mar 2021

BTA Baltic Insurance Company AAS (BTA) in cooperation with an Estonian start-up DriveX starts to offer an innovative, artificial intelligence based solution to its customers in the Baltic States, which will allow the customers to record their vehicle’s condition during the insurance policy procurement process faster, in a more comfortable and safer way.

This solution has already been launched in Estonia and is 100% operational and used by BTA Estonian branch customers, purchasing CASCO insurance policy, and now it has been gradually offered to BTA insurance policy buyers also in Latvia. Very soon this innovative service will be made available to BTA customers in Lithuania as well.

“The solution is based on a unique technology, developed and streamlined by a start-up in Estonia. DriveX is an artificial intelligence based vehicle photo submission and recognition tool, which will be particularly handy to those BTA customers, purchasing a CASCO policy. Previously we requested our customers to come to BTA Customer Business Centres or arranged a certain place and time for our specialists to come and register the actual condition of a vehicle. But now – BTA specialist will only send a link and the customer will be able to capture images at a convenient time and place, just following steps prompted by the system, which will then automatically imported into BTA’s system and added to the policy of the respective customer! Just as simple, and responsible at the same time, as we can thus take care of the safety and health or our customers and our specialists, making no concessions regarding the high quality and speed of our customer service,” emphasizes Oskars Hartmanis, Deputy Chairman of BTA Management Board.  

From the pictures taken by the customer, DriveX will capture the vehicle’s licence plate, vehicle’s visuals, check the quality of the pictures, and register the date and time of this process. Besides, the customer will have a clear guidance – what and how needs to be photographed. Thus, with the DriveX solution, the customer will spare time and money, while BTA will be able to provide modern and fast service, which also protects against potential fraud.

“The process that we used by now was considerably and increasingly getting out of date, and especially now, when we face a variety of safety precautions, we had to find a solution that would be technologically advanced, user-friendly, comfortable and reliable. I am delighted that BTA in cooperation with DriveX used this opportunity and proved yet again that we are an innovation-focused company in the insurance market. BTA works on a daily basis to create new, advanced solutions, which make the daily life of our customers, our specialists and cooperation partners faster and simpler,” says O.Hartmanis.

About BTA 
BTA Baltic Insurance Company is one of the leading insurance companies in the Baltics, offering the broadest range of non-life insurance services in Latvia, Lithuania and Estonia. BTA employs more than 1,000 employees in the Baltics. The largest shareholder of BTA is Vienna Insurance Group AG with close to 200 years of experience in the insurance business. With about 50 companies in 30 countries and more than 25,000 employees, Vienna Insurance Group is a clear market leader in its Central and Eastern European markets, and takes care of more than 22 million customers. Vienna Insurance Group is the best-rated company of ATX, the leading index of Vienna Stock Exchange (since 1994) with a rating of A+ with stable outlook from Standard & Poor’s; its share is also listed on the Prague Stock Exchange. Vienna Insurance Group works in close partnership with Erste Group – the largest retail bank in CEE.

Additional information:
Elīna Rasmane
Marketing and Public Relations Department Director
BTA Baltic Insurance Company AAS



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