The mobile application, launched by BTA Baltic Insurance Company AAS (BTA), is not only the most convenient and comprehensive one for applying for and receiving Health insurance services in the Baltic States, it is another step towards further inclusion of innovations in services, also taking into account the overall mobility and market trends.
“Health insurance application is the most significant news that we have brought to our customers, and at the moment it is ranking No 1 among the financial sector applications in Latvia, according to App Store and Google Play evaluation! BTA is one of the digital pioneers in the insurance field. As we have studied and taken into account the needs of our customers, it is just a logical consequence that now we offer our Health insurance card in a digital form – as BTA application. It makes checking the granted insurance policy’s limits very simple and making insurance claims in no time. Simplicity, speed and the choice of options is what makes the solution of BTA’s application to stand out among the competition in the insurance market. Moreover, a person may download it to its mobile phone free of charge and log on it by means of the modern biometric authentication solutions – face or fingerprint recognition tools,” emphasizes Oskars Hartmanis, Deputy Chairman of BTA Management Board.
BTA mobile phone application can be downloaded via AppStore and Google Play applications, as well as by clicking the link veseliba.bta.lv.
“Speaking of the year 2020, one of the challenges is to proceed with implementation of online innovations, which includes making mobile solutions more comfortable to use and yet easier accessible. As we have observed, in cases, when an insurance product is simple and intuitive, such as Travel insurance, customers tend to make decisions on their own, by studying information available on BTA’s website or at BTA Customer Portal, and prefer purchasing them online. Whereas in the case of more complex insurance product for a larger premium, they prefer contacting our specialists in person.
A similar is the trend with claims – customers highly appreciate the option of having claims handled online and within a very short period of time. Within past years, we have focused and done a lot of work on automation of processes to reduce the claims handling time, and at present, as much as one fourth of decisions are made within 24 hours since the customer has made a claim. Worth noting that 96% of Health insurance claims at present already are made online. This also is a stimulus for us to look yet further and work harder on the development of BTA online solutions,” emphasizes O.Hartmanis.
BTA Health insurance has a number of advantages.
BTA Baltic Insurance Company is one of the leading insurance companies in the Baltics, offering the broadest range of non-life insurance services in Latvia, Lithuania and Estonia. BTA employs more than 1,000 employees in the Baltics. The largest shareholder of BTA is Vienna Insurance Group AG with close to 200 years of experience in the insurance business. With about 50 companies in 25 countries and more than 25,000 employees, Vienna Insurance Group is a clear market leader in its CEE markets. Vienna Insurance Group is the best-rated company of ATX, the leading index of Vienna Stock Exchange with a rating of A+ with stable outlook from Standard & Poor’s; its share is also listed on the Prague Stock Exchange.
Marketing and Public Relations Department Director
BTA Baltic Insurance Company AAS