BTA emerges in a new Pan-Baltic visual image


BTA Baltic Insurance Company AAS (BTA) is changing its visual identity in Latvia, Lithuania and Estonia. The new image of the company is to confirm that being responsible can be simple, especially, when there is a reliable partner next to you, providing encouragement and support to achieve the major goals in life.


According to intrinsic values of the company, the new brand is styled to focus on friendliness, accessibility and humanity, meanwhile retaining BTA’s inherent credibility and stability, underpinned by its largest shareholder Vienna Insurance Group AG.


Jānis Lucaus, BTA Board Chairman, emphasizes that accessibility is one of the cornerstones of BTA’s success, one that we would like to carry further and develop along with the visual makeover. “Insurance is not just a business of finance. It is a business of relations, business, where you have to be together with customers and partners in good times and bad times. Our, the insurer’s, duty is to encourage, support and provide a feeling of safety, so that our customers felt sure – about themselves, their relatives, and the work they do, so, that is why my and our team’s creed is: responsibility made simple by someone reliable who stands by you!”


Jānis Lucaus adds that the new brand will not affect the concluded contracts and other commitments, as the company name, banking details and shareholding structure remains as by now.


BTA Baltic Insurance Company AAS is a major insurance company in the Baltic States, providing the broadest range of non-life insurance services in Latvia, Lithuania and Estonia. The largest shareholder of BTA is Vienna Insurance Group AG with 190 year experience in the insurance field. one of the leading insurers in Europe. More than 50 companies in 25 countries constitute this group, it employs 24,000 employees and is a clear leader in its markets in Europe, having a high financial strength rating — Standard & Poor’s A+ (stable outlook), and listing on stock exchanges of Vienna and Prague.



More information:
Linda Upeniece
Marketing and Public Relations Department Director
BTA Baltic Insurance Company AAS
E-mail: linda.upeniece@bta.lv
Phone: +371 67025676, mobile: +371  26756841